De mode-industrie is, na de olie-industrie, de grootste vervuiler ter wereld. Door de traditionele top/down structuur, de onbalans tussen vraag en aanbod en de daarbij horende negatieve impact op mens en milieu, past het huidige systeem niet meer in de wereld van nu.
Na bijna 30 jaar aan het probleem te hebben bijgedragen, wil ik nu bijdragen aan een oplossing. De uitdaging was een business model uitwerken waarbij de oplossing voor het probleem van de klant, ook bijdraagt aan het verbeteren van de industrie. Dat is gelukt!
Met uw investering maken we biologische grondstoffen, productie met steeds minder impact, meer circulariteit en volledige transparantie tot de norm. Ik kan niet wachten!
Een vriendelijke groet,
How do we design better experiences for people and planet? We believe by seamlessly connecting demand to supply.
Most fashion houses operate under the motto: if you build it they will come. Our business model is designed to ‘build’ only the business essentials men need in the colours and styles they want. Each Valor customer receives his own unique profile, his own personal ‘valet’ and one consistent contact to help with fitting, ordering and delivery.
This exceptionally personalized shopping experience is not only convenient, but also more efficient and sustainable. The way we see it, professional men don’t need wardrobes filled with lots of clothes; they need wardrobes filled with the right clothes that can be easily replaced, expanded and upgraded.
How do we design better value for people and planet? We believe by combining access with circularity.
Valor is a fashion brand reimagined from the ground up for 21st century tastes. At the heart of our brand is a digital interactive platform that directly connects our clients to our producers. By cutting out the middlemen in between, we can offer luxury quality at 40% less than traditional brands. For example, a hand-crafted Italian shirt that costs €260 elsewhere costs €160 at Valor.
Our business model is designed to not only produce more for less, but also to explore new ways that make our products and services accessible to more people. This includes ‘ownership’ alternatives, such as leasing. At Valor, that €160 shirt can also be leased for€6,70/month. Or a three complete outfits that costs €4.940 can be leased for €205,80/month.
Leasing makes luxury essentials both more accessible to more men but also more circular; by leasing we have more control over the future of our essentials, making it easier to recycle and upcycle worn clothing into new items. These innovation explorations are essential to our brand.
The fashion industry is the second largest polluter in the world. To change this, we must on the one hand make consumers aware of their role in the problem and on the other hand offer products, services and business models that contribute to the solution.