Simplifying men's pursuit of dressing smart.

Valor wants to challenge the fashion industry with our wardrobe essentials and wardrobe plans. Smart solutions for smart men. Join our collective and make responsible production and consumption the norm.

the problem

Irresponsible production & consumption.

The fact is today’s fashion industry isn’t very smart. In fact, it’s pretty dumb. It's the second biggest polluter in the world. It thrives on negative impact, creates incredible waste and delivers mediocre service. For men in particular, there aren’t many ‘go-to’ brands that offer smart solutions for their needs.

our solution

Simplifying men's pursuit of dressing smart.

The time for smart fashion is now. Everyday wardrobe essentials that promise the same style and impact as smart cars and smart phones and smart homes. A fashion brand that delivers the highest sense of aesthetics and the highest levels of service, but also leaves no trace behind.

Valor aspires to be that brand. To do that, we need to return to the basics. And we need a collective of men who want to ride the smart fashion wave with us.

the opportunity

People, Planet, Profit.

There are a large number of men in the world who value their appearance but who don’t particularly enjoy the shopping experience. Men who desire high-quality essentials without any sort of compromise, but lack a ‘go-to’ brand to deliver it. Valor exists for this reason.

Smart fashion for men who understand the future is smart. Is this the future you want, too?


Brand Film

After contribution to the problem for almost 30 years, I now want to contribute the the solution.

Michael Jacobs, Founder
our journey

The Preperation.

The last 18 months we've been preparing our smart fashion solution. We've sourced the suppliers that are able to deliver our promises on quality, impact and transparency. We've designed our first collection, our brand and our customer experience. And we've developed the MVP version of our online platform.

our journey

The Launch.

We are ready! Second half of May we plan to launch our platform and our first collection. Our team is ready, our production partners are ready and our business partners are ready.

With your investment we will produce our starting stock and introduce and grow our brand in the Dutch market. Only the first step in our ambitious roadmap.

our journey

Our Future.

We aim to make a real difference for people and the planet. We dream big. We strive grow our smart fashion revolution globally. Our knife cuts both ways. The more people smart choices, the more we increase our positive impact. Let's go!


Roadmap naar Impact

The Valor Collective

After 18 months of meeting with many of Italy’s most progressive makers and interviewing business leaders to better understand their wardrobe needs, we are now ready to launch the Valor Collective. The Valor Collective is a group of like-minded professionals that want to contribute to positively disrupting the global fashion industry.

Join the Valor Collective and make a difference in your wardrobe and the world.

Our Goal

€ 150.000,-

You have 2 options: Store credit or a loan. Store credit is a pre-payment on future orders with a bonus. Loan is a loan with interest. Up to you.

Your Investment - 5K

Store credit bonus: 10% / Looptijd store credit: NVT / Rente lening: 5% / Looptijd lening: 36 maanden


Your Support - 7,5K

Store credit bonus: 15% / Looptijd store credit: NVT / Rente lening: 5% / Looptijd lening: 36 maanden


Your Support - 10K

Store credit bonus: 10% / Looptijd store credit: NVT / Rente lening: 5% / Looptijd lening: 36 maanden

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Online Platform

ontdek meer

Risico's & Uitdagingen

Timings - We plan to launch in May 2021. Delays are always possible but we have factored in contingency plans for if we do run in to any significant delays.

Scale - We are reliant on our target to allow us to launch at the scale we have planned for. If we do not hit the given target we still intend to launch, but it will mean we need to stagger our content commissioning and the digital build appropriately.

Production - We are working with trusted suppliers to fulfil the XXXX

our responsibility

Sustainable Development Goals

Everything we do as a fashion brand is to invest in transparency, promote a people-first economy and make choices that positively impact our planet. We wholly subscribe to the United Nationals Sustainable Development Goals, or SDGs, for people and planet. Our SDG agenda is purposely ambitious. Of the 17 SDGs, Valor smart fashion strives explicitly for five.

SDG 12

Responsible production and consumption.


Decent work and economic growth.

SGD 13

Climate Action

SDG 15

Life on Land